Our world-class team is committed to unparalleled service and support. Our company started out as a graduate capstone project at the University of Oregon’s MBA program. What we discovered by our research was heartbreaking. Harvard Men’s Health Watch reported that obesity and being overweight account(s) for nearly one of every ten American deaths and costs our society over $223B a year (2012). Obesity is complex, and weight control is controversial; however consumers today are opting to eat fresh and healthy foods.
As consumers opt for a healthier lifestyle, fresh food is king. Produce Marketing Association (PMA) reports about 72% of Americans cook from home at least four nights a week, fresh food is now driving total store sales and produce is a major contributor to that growth. Consumers associate local with “fresh”, which is an important attribute in the food they buy. About 61% of shoppers have expressed a high interest in their stores’ local produce options and they are becoming more discerning about what they consider local when it comes to produce. For 39% of U.S. shoppers that means considering the specific distance from where the produce is grown. Local produce will continue to be an important purchasing driver, even as the reasons for purchase differ by demographics (2017).
While community supported agriculture (CSA) numbers have climbed over the years, there has been a significant attrition rate and many have failed. Common causes of failure include: farmers failing to market their products effectively, farmers not asking enough for their efforts, and lacking quick distribution (McFadden, 2004). CSA is about the necessary renewal of agriculture through healthy linkage with the community and is not a new approach.
Cinco Technologies, Inc, named after the five major food groups is a marketing ecosystem to provide food distribution. The value proposition is to create an economic system that connects the producer and the consumer through a software platform while incurring low transaction costs. Our business process uses location-based service (LBS) to connect CSAs with local businesses, provide a reputation rating process and schedule distribution using transportation networked companies.
Our customers are fresh food purveyors who supply: local farm to table restaurants and neighborhood grocery stores by using a membership service platform and using geographic coordinate system (GEO) aware devices. The goal is to be a business to business (b2b) distribution platform for local CSAs in five cities, and the leader in fresh, healthy food for urban and inner-city communities.
Our platform is customer and community focused, statistically optimized, cashless, and profitable by design.
McFadden, Steven. (2004). Community farms in the 21stcentury: poised for another wave of growth? Rodale Institute. Retrieved from http://newfarm.rodaleinstitute.org/features/0104/csa-history/part1.shtml
Obesity in America: What’s driving the epidemic?. (2012). Harvard Men’s Health Watch, 16(7), 5-7.
Produce Marketing Association. (2017). As consumers opt for healthier lifesyles, fresh food is king. Retrieved from https://www.pma.com/Content/Articles/2017/05/As-Consumers-Opt-for-Healthier-Lifestyles-Fresh-Food-is-King